Transforming complex problems into seamless user-centred solutions, driving results across B2C and B2B SaaS.

Senior Product Designer • 6+ years experience • Accessibility champion • Responsive Web • Native App (IOS/Android)

Portfolio Highlights

  • Capital One - Spend Visualisation

    A new app feature helps you see your spending, improves user experience, and increases card usage and satisfaction.

    Native App | UX & UI | User research

  • BBC Top Gear - Article pages

    Redesigned all content pages, including article pages, resulting in a 40% increase in average page views per session. Additionally, ad visibility improved by 50%.

    Responsive Web | UX & UI | User research

  • BBC Top Gear - Homepage

    Created a new homepage that improved layout, clarity, and navigation. It increased ad visibility by 50% and raised the click-through rate from 8% to 25% for content pages.

    Responsive Web | UX & UI

  • BBC World Service

    Migrated 40 of our international websites onto AWS, while redesigning all our components with a better and more accessible experience.

    Responsive Web | UX & UI | User research

  • BBC Sounds - Dark Mode

    Developed the dark mode feature for the BBC Sounds app, increasing App Store reviews by 1 star.

    Native App | Visual Design

  • BBC iPlayer - Children's experience

    Detailed insights from 5 families to inform the children's accounts strategy.

    Web | UX & UI | User research

  • GWI - Product Led Growth

    Outcome: Designed the company's first Product-Led Growth (PLG) experience, resulting in over 650+ demo bookings with prospective companies. 

    Responsive Web | SaaS | E2E Design

    Available to discuss in an interview

  • GWI - Generative AI reports

    Discover GWI’s newest AI-powered solution, designed to provide users with deeper audience insights instantly.

    Generative AI | Responsive Web | SaaS | UX & UI

    Available to discuss in an interview