Transforming complex problems into seamless user-centred solutions, driving results across B2C and B2B SaaS.
Senior Product Designer • 7+ years experience • AI Designer • Accessibility champion • Responsive Web • Native App
Portfolio Highlights
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Capital One - Spend Visualisation
A new app feature helps you see your spending, improves user experience, and increases card usage and satisfaction.
Native App | UX & UI | User research
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BBC Top Gear - Article pages
Redesigned all content pages, including article pages, resulting in a 40% increase in average page views per session. Additionally, ad visibility improved by 50%.
Responsive Web | UX & UI | User research
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BBC World Service News
Migrated 40 of our international websites onto AWS, while redesigning all our components with a better and more accessible experience.
Responsive Web | UX & UI
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GWI - Product Led Growth
Outcome: Designed the company's first Product-Led Growth (PLG) experience, resulting in over 650+ demo bookings with prospective companies.
Responsive Web | SaaS | E2E Design
BBC Top Gear - Homepage
Created a new homepage that improved layout, clarity, and navigation. It increased ad visibility by 50% and raised the click-through rate from 8% to 25% for content pages.
Other Projects
BBC iPlayer - Kid's experience
Detailed insights from 5 families to inform the children's accounts strategy.
BBC Sounds - Dark Mode
Developed the dark mode feature for the BBC Sounds app, increasing App Store reviews by 1 star.
GWI - Generative AI reports
Discover GWI’s newest AI-powered solution, designed to provide users with deeper audience insights instantly.
Available to walk through in interview