I work on all stages of product design to create seamless, intuitive, and accessible experiences.

Senior Product Designer • 6+ years experience • B2C & B2B • Accessibility • Responsive Web App • Mobile App (IOS/Android)

  • GWI - Product Led Growth (B2B)

    Outcome: Designed the company's first Product-Led Growth (PLG) experience, resulting in over 650+ demo bookings with prospective companies. 

    Responsive Web | SaaS | Product Strategy | E2E Design

    View PDF (Google Drive)

  • Capital One - Spend Visualisation

    The introduction of a new app feature to visualise your spending, enhancing the user experience; to increase card use and overall user satisfaction.

    Native App | UX & UI | User research

    View Capital One Project

  • Top Gear - Homepage

    Designed a new homepage experience enhancing structure, clarity, and navigation. Boosted ad viewability by 50% and raised CTR from 8% to 25%.

    Responsive Web | UX & UI

    View TG Homepage

  • Top Gear - Article pages

    Complete redesign of the whole website, increased advertising viewability by 50% and increase in average page views per session by 40%.

    Responsive Web | UX & UI | User research

    View Top Gear Project

  • BBC Sounds - Dark Mode

    Developed the dark mode feature for the BBC Sounds app, increasing App Store reviews by 1 star.

    Native App | Visual Design

    View Dark Mode

  • BBC World Service

    Migrated 40 of our international websites onto AWS, while redesigning all our components with a better and more accessible experience.

    Responsive Web | UX & UI | User research

    View World Service Project

  • BBC iPlayer - Children's experience research

    Detailed insights from 5 families to inform the children's accounts strategy.

    Web | UI | User research

    View iPlayer Project